1968 Mercury Cougar GT-E: Driving Luxury and Power Combined

In the realm of classic American automobiles, the 1968 Mercury Cougar GT-E stands as an iconic symbol of automotive excellence. This exquisite machine, born during a time of muscle car dominance, blended luxury and power in a way that few other cars of its era could match. With its sleek design, potent V8 engine, and a host of innovative features, the GT-E captured the hearts of car enthusiasts and continues to be a cherished classic today.

The Birth of a Legend

A New Era for Mercury

The late 1960s marked a significant transformation for Mercury, a division of the Ford Motor Company. The brand was undergoing a shift towards more upscale and performance-oriented vehicles. This transition led to the creation of the Mercury Cougar in 1967. Positioned as a luxury pony car, the Cougar was set to compete with the likes of the Ford Mustang and Chevrolet Camaro.

Introducing the GT-E

In 1968, Mercury took a giant leap forward with the introduction of the GT-E model. This variant aimed to combine the luxury elements Mercury was known for with a hefty dose of raw power. It was a formula that would set the GT-E apart from its competitors and leave a lasting mark in the annals of automotive history.

Power Under the Hood

The Heart of the Beast

At the core of the 1968 Mercury Cougar GT-E was its impressive powerplant. The GT-E was available with two formidable engine options: the 427 cubic inch V8 and the even more potent 428 Cobra Jet V8. These engines were known for their brute force, delivering exhilarating acceleration and a thunderous exhaust note that announced their presence with authority.

Performance Numbers

The 428 Cobra Jet V8, in particular, was a force to be reckoned with, producing an astonishing 335 horsepower. This immense power allowed the GT-E to sprint from 0 to 60 miles per hour in just 6.5 seconds—a remarkable feat for its time. The quarter-mile drag time was equally impressive, solidifying the GT-E’s reputation as a true muscle car.

Luxury Meets Performance

A Plush Interior

While the 1968 Mercury Cougar GT-E was undoubtedly a powerhouse, it didn’t compromise on luxury. Inside the cabin, occupants were treated to an opulent experience. Plush seats, high-quality materials, and a thoughtful layout exuded an air of sophistication.

Cutting-Edge Features

Mercury equipped the GT-E with cutting-edge features for its time, including power windows, air conditioning, and a premium sound system. These amenities elevated the driving experience and set the GT-E apart from its competitors.

Timeless Design

Aesthetic Elegance

One glance at the GT-E, and it’s clear that this car was designed with an emphasis on style. Its long hood, pronounced fenders, and distinctive grille gave it a unique and memorable appearance. The hideaway headlights added an element of surprise and intrigue to the design.

Collectible Classic

Today, the 1968 Mercury Cougar GT-E remains highly sought after by collectors and enthusiasts. Its timeless design and legendary performance have secured its place in automotive history. Restored GT-E models fetch top dollar at auctions, making them a prized possession for those lucky enough to own one.


The 1968 Mercury Cougar GT-E represents a harmonious blend of luxury and power that continues to captivate automotive aficionados. Its iconic status in the world of classic cars is a testament to its enduring appeal. This remarkable vehicle is a reminder of an era when American automakers pushed the boundaries of performance and style, leaving an indelible mark on the automotive landscape.






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